Give Them What They Want

To create a successful Private Residence Club you've got to get inside the mind of today's discerning buyer and really understand what it is they want. You're not trying to reach every home buyer on the market. You're trying to reach the right buyer - the buyer who expects and demands a high level of accommodation but who doesn't want the headaches and unneeded expense of second home ownership.

The discerning buyer asks three simple questions:

1. Is my vacation residence going to be as nice as or nicer than my own home?
2. Am I going to be able to use it when I want to?
3. How am I going to be treated when I'm there?
   

The following matrix breaks down these questions and how Pierce Group helps provide the answers: