Dear Visitor:

We at Pierce Group recognize that a new era of consumer spending is upon us. The term "practical spending" now has more meaning than perhaps ever before. Consumers are taking a closer look at their discretionary spending decisions and wasted, impractical second home purchases have become a thing of the past.

What is the likely scenario for those who desire a smart vacation real estate investment?  As whole ownership sales have declined dramatically and condo hotel sales have stopped almost entirely, the fractional ownership concept has become the smartest, most practical option for vacation ownership buyers.

However, there are many square pegs and round holes in the fractional real estate business, and without the knowledge and expertise to recognize them, a great potential can be squandered on the wrong fit. Many enthusiastic developers have paid dearly -- and unnecessarily -- for their marketing and sales missteps.

As Senior Vice President of Project Development for DCP International I was responsible for all aspects of the design, sales and marketing of Private Residence Clubs and therefore experienced many square pegs and round holes. I came away with one valuable understanding: Expensive pitfalls can be avoided with a clear focus on the project and the ability to adapt to each market. Focus and adapt.

Location, economic climate, seasonality and demand are unique to every real estate market and therefore must always be considered when designing a successful fractional product and its marketing techniques. Focus and adapt. These are two essential capabilities missing from many professional service providers today and this is why I founded Pierce Group.

Pierce Group's professional fees are tied directly to the profitability of our clients. When you profit, we profit. When a company structures its compensation in this way, you can be sure they are highly motivated to focus and adapt to today's market demands.

I look forward to an opportunity to focus on your project.

Sincerely,

Eric M. Pierce
Founder
Pierce Group, LLC

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