Private Residence Club Success
According to the 2008 Annual Fractional Interest Report by NorthCourse® Leisure Real Estate Solutions, in the US, Canada and the Caribbean, high-end luxury fractional real estate sales were more than $1.9 billion in 2007, up 18% from 2006. The luxury residential resort second home market has strengthened in recent years, with fractional ownership leading the way as a smarter option.
As it is to the buyer, this unique real estate niche can be extremely advantageous to the developer as well. Sales revenues can be enjoyed at a far better pace in a down market than whole ownership and actual profit margins can far exceed those of whole ownership. However, expertise, experience and innovation are required to avoid costly mistakes and create the right product in the right location.
Pierce Group is a full-service consulting firm specializing in the design, marketing and sales of Private Residence Club developments in any market.
At Pierce Group, we believe success is based on a simple equation:
Focus on the project parameters
+ Adapt to the needs of the market
= Increased sales, lower expenses & carrying costs, higher profits


